London is about to experience the electric energy of South By Southwest (SXSW) for the first time ever, and two major names—Idris Elba and Tems—are set to headline this groundbreaking cultural event.
SXSW Comes to London
For decades, Austin, Texas, has been the home of SXSW, a globally recognized festival blending music, film, and innovation. But from June 2 to 7, 2025, Shoreditch, London, will host its own edition, bringing together creatives, thought leaders, and music lovers in a six-day cultural explosion.
Idris Elba: From Actor to Music Icon
British-Nigerian Hollywood star Idris Elba has been announced as a headline speaker for the festival’s conference segment. Known for his work in film and TV, Elba is also a seasoned DJ and music producer. Recently, he has been active in raising awareness about knife crime in the UK, making his presence at SXSW even more significant. Attendees can expect to see him in multiple roles—whether behind the decks, on a panel, or speaking on social issues.

Tems Takes the Stage
Nigerian-born Tems, the Grammy-winning singer and producer, will headline Billboard The Stage at London SXSW. Fresh off her Born in the Wild album tour, Tems has gained international acclaim, collaborating with the likes of Beyoncé and Drake. For Naija music lovers in the UK, this is a moment not to be missed! Her performance is sure to be one of the festival’s biggest highlights.
A Celebration of Nigerian Talent
Beyond Tems, the festival will showcase more Nigerian and British-Nigerian talents. Acclaimed director Jenn Nkiru, known for her work on Beyoncé’s Black is King, will present the SXSW London Screen Festival. The event will feature music videos, short films, and immersive experiences, shining a light on African and diaspora creatives.
More to Expect
Other top names in entertainment, including comedian Katherine Ryan and fitness guru Joe Wicks, will also be part of the lineup. BBC Introducing, The BRIT School, and Abbey Road Studios will curate musical showcases, ensuring a diverse and exciting experience for all attendees.
A Must-Attend Event for Nigerians in the UK
For the Nigerian community in the UK, this is more than just another festival—it’s a chance to celebrate African excellence on a global stage. Whether you’re into Afrobeats, film, or networking with top creatives, SXSW London promises to be an unforgettable experience.
Final Thoughts
As SXSW London CEO Max Alexander put it: “The names we’re announcing today embody the groundbreaking ideas, creative energy, and collaborative ethos that SXSW London will bring to Europe for the first time.” With the likes of Idris Elba, Tems, and Jenn Nkiru leading the charge, this festival is set to be a game-changer.
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